Furry friends are real friends. That’s why Apparis only designs coats that are 100% vegan and cruelty-free. Our faux fur jackets are made from synthetic fibers and no animals are harmed in the process - period.
Over one billion rabbits and 50 million other animals are killed for their skins each year, according to PETA statistics. 85% of these animal skins come from fur-factory farms, which not only pack animals in by the thousands before slaughtering them, but also take a big dump on the environment. Animals at fur-factory farms produce millions of pounds of feces, which can leak into and pollute nearby bodies of water - thereby devastating marine life and threatening human health.
Fur farms also taint the air we breathe. After animals are skinned, their fur is treated with a mélange of toxic chemicals, prompting the World Bank to list fur production as one of the worst five industries for toxic-metal pollution.
When considering all it takes to make a fur coat, the negative impact of the process is three times worse for the environment than making a faux fur jacket. Some coats may be 10 times worse for the environment than a cruelty-free model, PETA explains. Apparis cares about four-legged friends and PETA took notice. We are honored to be a PETA approved company.
Just because fur is fake, doesn’t mean it’s any less luxurious than the real thing. Faux fur garments have come a long way since they made their first appearance in fashion magazines in the 1860s as a cheaper alternative for real fur. Advancements in faux fur technology make synthetic furs just as warm as their fur counterparts - not to mention they are softer and come in a variety of funky colors and textures. Faux fur is so en vogue, Vogue magazine named Apparis as one of the most stylish and affordable fake fur companies.
Ethical fashion is modern fashion! Luxury fashion brands like Gucci, Armani, Bottega Veneta, Calvin Klein, Hugo Boss, Kate Spade, Jimmy Choo, Lacoste, Michael Kors, Net-A-Porter, Ralph Lauren, Shrimps, Stella McCartney, Tommy Hilfiger, Vivienne Westwood, and Versace are either fur-free or plan to ditch fur designs in the future.
“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated,” Gucci’s chief executive and President Marco Bizzarri told The Business of Fashion.
Donatella Versace also scoffed at the idea of harming living beings to make clothes. "Fur? I am out of that," the designer said in an interview with 1843 Magazine. "I don’t want to kill animals to make fashion. It doesn’t feel right."
Major chains like Topshop, H&M, and Zara are also purveyors of fur-free products. As more and more people support cruelty-free products, companies will continue to follow suit.
What can you do to help? Warm up with faux fur this Fall and Winter. It’s the cool thing to do.
by Alexandra Klausner