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REAL FUR IS FASHION FAUX PAS

Chris Bell @ 2018-03-20 12:04:58 -0400

Discover why fashion house like like Versace, Armani and Calvin Klein finally ditched fur for good.

At Apparis, the decision to be cruelty free using only faux fur and 100% vegan products is one that came naturally. The two co-founders and designers agree that top quality and approachable price point can coexist without compromising fit and style. This mentality is a driving force behind APPARIS and it radiates through each new design and collection.

Article originally published in Vogue March, 14 2018.


Donatella Versace Says Fur Is Over

It seems as though Donatella Versace has been having some serious heart-to-hearts with her beloved dog, Audrey, lately. In an interview with Luke Leitch for The Economist's 1843 magazine, the designer stated that she would no longer use real animal fur in any of her designs. “Fur? I’m out of that,” she said. “I don’t want to kill animals to make fashion. It doesn’t feel right.” Even though other labels have made anti-fur statements recently, including Gucci, Tom Ford, Givenchy, and Michael Kors, it’s a pretty bold move coming from a fashion house that has largely avoided the issue until now. After all, Versace is steeped in glamour and excess, and what is more of a symbol of that rich glitz than a fluffed-up mink coat?

That being said, as a designer, Donatella has moved toward a more politically driven, socially conscious agenda in the past few seasons, especially with her Spring 2018 clothes, which were printed with such words as unity, loyalty, courage, and love. And how fantastic would those looks be with a medusa-clad faux fur bomber jacket?

 

Article originally published in Vogue UK June, 7 2017.

The Yoox Net-A-Porter Group Bans Fur

THE Yoox Net-a-Porter Group - known as YNAP since the merger in 2015 - has announced that it will no longer sell fur on any of its e-commerce platforms, including Net-A-Porter, Mr Porter, The Outnet and Yoox.

“The group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox’s destination for social and environmental responsible brands," said Matteo James Moroni, head of sustainability at YNAP. "Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”

The announcement was met with praise from high-profile campaign groups, including Humane Society International UK, whose executive director, Claire Bass, said the retailer was setting a precedence.

"Yoox going fur-free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is very firmly out of fashion," said Bass. "Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur-free policies."

Other big-name fashion brands, including Tommy Hilfiger, Armani and Calvin Klein among others, have made the same pledge, with Stella McCartney - a Net-A-Porter favourite - being one of the most prominent and vocal advocates of cutting out animal by-product completely from her manufacturing and designs.

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